Who am I?
Born and raised in Penang, Malaysia
Based in Taipei, Taiwan
4.5 years of UI/UX experience crafting scalable, user-centered solutions for consumer products.
Skilled in scalable, accessible system UI and modular design systems, and delivering intuitive, high-impact interfaces.
Skilled in design systems, user research and complex UI structure
Strong collaborator with UX, PMs and engineering teams across global settings.
How I Work?
01
Defining Our Goal
Understand business needs, user problems, and success metrics
02
Research & Strategy
Define direction through research, benchmarking, and planning
03
Cross Functional Alignment
Work with PMs, engineers, and stakeholders to ensure feasibility
04
Concept Development
Explore creative solutions and define experience direction
05
Design Iteration with Purpose
Build detailed UI with clear hierarchy, usability, and consistency
06
Feedback & Refinement
Incorporate team and stakeholder input for refinement
07
Finalise & Handoff
Deliver specs and assets with full documentation for development
What Led Me Here?
Led system UI for Vivoactive 6, Venu X1 and upcoming fitness products by building a modular design system across devices.
Elevated product visual identity by delivering high-quality hero watch faces for Fitness, Dive, Golf, Marine and Outdoor segments.
Introduced Pre-Design Study to guide early-stage decisions through desk and user researches, and cross-functional workshops.
Ensured high visual quality and implementation feasibility through close collaboration with UX, PMs, and engineers across TW & US teams.
Drove strategy for CIQ watch face monetisation by defining visual tiers, pricing logic, customisation rules and roadmap.
Improved purchase flow and boosted conversion for 6M+ users by redesigning the Asteroid System UX.
Enhanced feature usability by designing achievement flow, in-app galleries, and monetization entry points.
Informed roadmap decisions by synthesizing insights, from user interviews and behavioral research.
Shaped visual interface for Yoxi Driver app (Toyota ride-hailing, 11K+ drivers) by refining usability across profile and navigation flows.
Delivered clean, modular UI by aligning visual design with user needs, business goals, and system constraints.
Supported efficient dev handoff by collaborating closely with UX, PMs, and engineers.
Increased feature engagement for 80M+ MAUs by designing the UI/UX for “A Letter to Your Future Self.”
Maintained interaction consistency by aligning visual design with product goals and technical feasibility.
Validated design effectiveness through internal QA and usability testing before launch.