Overview
Hydra Lips, an emerging brand in the beauty and personal care industry, sought to set its lip balm products apart in a competitive market. The objective was to create visually appealing packaging that stands out on shelves and a cohesive digital design that enhances online engagement and brand recognition.
Deliverables
UI design
My Role
UI designer
Year
2024
Duration
8 Weeks
Service
UI Design
UX Design
Industry
Marine dashboard
My Key Achievement
I've delivered design solutions across industried & platforms from Garmin, Fourdesire, AJA Creative and Tencent.
The Process
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The Challenge
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The Solution
We created elegant packaging for HydraLips' lip balm, featuring soft colors and floral illustrations, enhancing shelf appeal and reflecting the brand's quality. Our digital strategy included a website overhaul and social media redesign, maintaining a cohesive brand image. Comprehensive guidelines were established for consistent branding across all platforms.
The Result
The elegant packaging and refined digital design significantly enhanced HydraLips’ brand recognition and customer engagement. The new packaging attracted more customers in retail environments, while the improved digital presence boosted online interactions and sales. Overall, HydraLips successfully established a strong, memorable brand identity in the competitive beauty market.
