Lily 2 Active Hero Watch Face
Lily 2 Active
Hero Watch Face
Lily 2 Active is a fashion-forward women's smartwatch designed for everyday wear.
As the UI Lead, I led a team of 4 designers across Taiwan and U.S., driving the strategic planning behind Lily’s brand positioning, aesthetic direction and design consistency.
Within 2 months, we delivered 3 hero and 6 default watch faces, featured as lead visuals across global launch.
Lily 2 Active is a fashion-forward women's smartwatch designed for everyday wear.
As the UI Lead, I led a team of 4 designers across Taiwan and U.S., driving the strategic planning behind Lily’s brand positioning, aesthetic direction and design consistency.
Within 2 months, we delivered 3 hero and 6 default watch faces, featured as lead visuals across global launch.
My Role
My Role
Lead UI Designer
Lead UI Designer
Lead UI Designer
Lead UI Designer
Duration
Duration
2 months, 2023
2 months, 2023
2 months, 2023
Product Team
Product Team
4 UI Designers
2 Product Managers
4 UI Designers
2 Product Managers
4 UI Designers
2 Product Managers
Deliverables
Deliverables
UI strategy & planning
Competitor analysis
Concept development
Stakeholder reviews
User questionnaires
UI strategy & planning
Competitor analysis
Concept development
Stakeholder reviews
User questionnaires
UI strategy & planning
Concept development
Stakeholder reviews
User questionnaires
//My Key Achievement
//My Key Achievement
LEAD
LEAD
LEAD
4
4
4
TW & US designers
TW & US designers
TW & US designers
TW & US
designers
CREATED
CREATED
CREATED
3+6
3+6
3+6
Hero & Default Watch Faces
Hero & Default Watch Faces
Hero & Default Watch Faces
Hero & Default
Watch Faces
CONDUCTED
CONDUCTED
CONDUCTED
1
1
1
Questionnaire Survey
Questionnaire Survey
Questionnaire Survey
Questionnaire
Survey
WITHIN
WITHIN
WITHIN
2
2
2
months
months
months
//My Challenge
//My Challenge
How can I, a male & junior designer, lead the UI team
to design hero watch faces tailored for female users?
How can I, a male & junior designer, lead the team to design feminine watch faces for female users?
How can I, a male & junior designer,
lead the UI team to design hero watch faces tailored for female users?
->
->
->
->
//How Did I Start
//How Did I Start
Getting to know the product
Getting to know the product
I started by deeply understanding Lily’s product context, its features, constraints, aesthetic tone and value proposition, to make sure every design decision aligned with its brand and target users.
This strategic foundation ensured the watch face designs felt cohesive with the overall experience and highlighted what sets Lily apart within Garmin’s lineup.
I started by understanding Lily’s product context, to make sure every design decision aligned with its brand and target users.
This strategic foundation ensured the watch face designs felt cohesive with the overall experience and highlighted what sets Lily apart within Garmin’s lineup.
//Defining the Product Identity
//Defining the Product Identity
Mapping Lily 2 Active's Market Position
Mapping Lily 2 Active's Market Position
To clarify our target users, I mapped Lily 2 Active’s position within Garmin’s lineup, as a sportier evolution of Lily 1 & 2 that blends everyday elegance with lightweight fitness. Unlike performance-focused lines like Forerunner, Lily 2 Active prioritises style, simplicity and versatility for women seeking wellness tracking without pro-level complexity.
To clarify our target users, I mapped Lily 2 Active’s position within Garmin’s lineup, as a sportier evolution of Lily 1 & 2 that blends everyday elegance with lightweight fitness.
//Defining the Product Identity
//Defining the Product Identity
Building on What Worked
Building on What Worked
Before designing for Lily 2 Active, I reviewed internal tryouts and user feedback from Lily 1 and 2 to identify what resonated and what fell short. This informed a more focused, user-driven direction for the next generation.
I reviewed internal tryouts and user feedback from Lily 1 and 2 to identify what resonated and what fell short. This informed a more focused, user-driven direction for the next generation.
⭐️ What worked:
⭐️ What worked:
Clean, elegant digital watch faces
Clear and legible time display
Basic functionality that was easy to use
Clean, elegant digital watch faces
Clear and legible time display
Basic functionality that was easy to use
🔧 What needed improvement:
🔧 What needed improvement:
Greater visual variety and personalisation options
Customisable data to suit different lifestyle
A stronger balance of style and usability
Greater visual variety and personalisation options
Customisable data to suit different lifestyle
A stronger balance of style and usability
//Visual Gap Analysis
//Visual Gap Analysis
Balancing Consistency & Identity
Balancing Consistency & Identity
With Lily 2 Active’s positioning defined, I audited watch face styles across Garmin’s wellness lineup through mapping digital, analog and hybrid designs to spot patterns and gaps. This informed our style mix, ensuring Lily 2 Active aligned with broader design expectations while establishing its own distinct visual identity.
I audited watch face styles across Garmin’s wellness lineup through mapping digital, analog and hybrid designs to ensure Lily 2 Active aligned with broader design expectations while establishing its own distinct visual identity.
Other Garmin's advance wellness device
Other Garmin's advance wellness device
Lily 2
Lily 2
4 digital
4 digital
1 analog
1 analog
1 hybrid
1 hybrid
: 68%
: 68%
: 16%
: 16%
: 16%
: 16%
Lily 1
Lily 1
3 digital
3 digital
3 analog
3 analog
: 50%
: 50%
: 50%
: 50%
Vivoactive 5
Vivoactive 5
1 digital
1 digital
1 analog
1 analog
: 75%
: 75%
: 25%
: 25%
Venu 3
Venu 3
4 digital
4 digital
3 analog
3 analog
: 75%
: 75%
: 25%
: 25%
->
↓
->
->
Lily 2 Active
Lily 2 Active
2
Digital WF 67%
2
Digital WF 67%
2
Digital WF 67%
2
Digital WF 67%
1
Hybrid WF 33%
1
Hybrid WF 33%
1
Hybrid WF 33%
1
Hybrid WF 33%
//Competitor Analysis
//Competitor Analysis
Designing Without Colour
Designing Without Colour
With Lily 2 Active’s monochrome display, visual clarity became essential. Without colour, usability relied heavily on form, contrast and layout. To guide our design strategy, I analysed competitor watch faces, studying their use of typography, layout and data presentation to maximise legibility.
With Lily 2 Active’s monochrome display, usability relied heavily on form, contrast and layout. I analysed competitor watch faces, studying their use of typography, layout and data presentation to maximise legibility.
Digital Time Display
Digital Font
Digital Time Display
Analog Time Hands
Analog Time Hands
Analog Time Hands
Data Gauges & Progress Bars
Data Gauges & Progress
Data Gauges & Progress Bars
Watch Face Layouts
Watch Face Layouts
Watch Face Layouts
//Aligning Across Teams
//Aligning Across Teams
From Concept to Approval
From Concept to Approval
Each watch face underwent a multi-stage review process with teams across UI, PM, ID, software, marketing and segment leads. At every stage, we aligned on concept direction, technical feasibility, brand fit and user needs.
This process ensured every approved design was polished, functional and aligned with Garmin’s technical constraints and broader product goals.
Each watch face underwent a multi-stage review process with teams across UI, PM, ID, software, marketing and segment leads. At every stage, we aligned on concept direction, technical feasibility, brand fit and user needs.
//Questionnaire Surveys
//Questionnaire Surveys
Bridging Internal Gaps with Real Feedback
Bridging Internal Gaps with Real Feedback
Noticing an all-male decision group, I initiated a survey with 30 female colleagues (ages 20–49) to bring in more representative feedback. Using a simple ranking method, they evaluated style, clarity and appeal across hero sets.
Their input guided stakeholders toward a final selection that better aligned with both brand direction and user preferences.
Noticing an all-male decision group, I initiated a survey with 30 female colleagues (ages 20–49) to bring in more representative feedback. Using a simple ranking method, they evaluated style, clarity and appeal across hero sets.
Their input guided stakeholders toward a final selection that better aligned with both brand direction and user preferences.
//Design Showcase
LEAD
LEAD
4
4
TW & US designers
TW & US designers
TW & US
designers
CREATED
CREATED
3+6
3+6
Hero & Default Watch Faces
Hero & Default Watch Faces
Hero & Default
Watch Faces
CONDUCTED
CONDUCTED
1
1
Questionnaire Survey
Questionnaire Survey
Questionnaire
Survey
WITHIN
WITHIN
2
2
months
months
//Takeaway & Lesson Learned
//Takeaway & Lesson Learned
Beyond Aesthetics
Beyond Aesthetics
This project reinforced the value of grounding design in real user context, both through strategic product analysis and inclusive feedback. By aligning cross-functional teams and bringing underrepresented voices into the process, we delivered watch faces that felt not only polished and on-brand, but genuinely resonant with the people they were designed for.
This project reinforced the value of grounding design in real user context, both through strategic product analysis and inclusive feedback.
By aligning cross-functional teams and bringing underrepresented voices into the process, we delivered watch faces that felt not only polished and on-brand, but genuinely resonant with the people they were designed for.
PORTFOLIO
PORTFOLIO
PORTFOLIO
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