Hi, I'm Nigell LaY
Hi, I'm Nigell LaY
I design Clarity -> Complex System
I design Clarity -> Complex System
I design clarity into complex system
Based in Taipei, Taiwan
Born in Penang, Malaysia
Based in Taipei, Taiwan
Born in Penang, Malaysia
Passionate digital designer focused on
clarity, structure & user-centered design
Passionate digital designer focused on
clarity, structure & user-centered design
//About Me
Specialise in translating business and user needs into clear, scalable and system-ready UI/UX solutions.
Skilled in leading UI architecture, shaping information hierarchy and ensuring cross-device consistency across diverse product lines.
Proven success in collaborating closely with engineering, PM and marketing teams to deliver actionable, user-centred outcomes.
20+
Completed Projects
20+
Completed Projects
20+
Completed Projects
20+
Completed Projects
3+
Years of Experience
3+
Years of Experience
3+
Years of Experience
3+
Years of Experience
//PORTFOLIO
FEATURED WORKS
Descent X50i
Descent X50i
Descent X50i
Lead UI
Competitor Analysis
UI Flow
UI Design
Legibility Test
Descent X50i
Descent X50i
Descent X50i
Lead UI
Competitor Analysis
UI Flow
UI Design
Legibility Test
Descent X50i
Descent X50i
Descent X50i
Lead UI
Competitor Analysis
UI Flow
UI Design
Legibility Test
Descent X50i
Descent X50i
Descent X50i
Connect IQ Monetisation
Connect IQ Monetisation
Connect IQ Monetisation
Strategy Planning
Market Research
Price Planning
Execution
Connect IQ Monetisation
Connect IQ Monetisation
Connect IQ Monetisation
Strategy Planning
Market Research
Price Planning
Execution
Connect IQ Monetisation
Connect IQ Monetisation
Connect IQ Monetisation
Strategy Planning
Market Research
Price Planning
Execution
Connect IQ Monetisation
Connect IQ Monetisation
Connect IQ Monetisation
Walkr Asteriod System
Walkr Asteriod System
Walkr Asteriod System
User Interview
UI Design
Strategy Planning
Walkr Asteriod System
Walkr Asteriod System
Walkr Asteriod System
User Interview
UI Design
Strategy Planning
Walkr Asteriod System
Walkr Asteriod System
Walkr Asteriod System
User Interview
UI Design
Strategy Planning
Walkr Asteriod System
Walkr Asteriod System
Walkr Asteriod System
//Dear Recruiter
WHY ME?
WHY ME?
WHY
ME?
WHY ME?

Design for Critical Conditions
Design for Critical Conditions

Design for Business Objective
Design for Business Objective

Design for User-Centred Clarity
Design for User-Centred Clarity

Fluent Cross Functional Collaboration
Fluent Cross Functional Collaboration

Design for Scale
Design for Scale
//Services
WHAT I DO
USER RESEARCH & STUDY
Research Planning & Strategy
Competitor Analysis
Persona
User Interviews & Surveys
Usability Testing
USER RESEARCH & STUDY
Research Planning & Strategy
Competitor Analysis
Persona
User Interviews & Surveys
Usability Testing
USER RESEARCH
Planning & Strategy
Competitor Analysis
Persona
Interviews & Surveys
Usability Testing
USER RESEARCH
Planning & Strategy
Competitor Analysis
Persona
Interviews & Surveys
Usability Testing
UX DESIGN
User Flows
Journey Mapping
Wireframes
UX Writing
Content Hierarchy
Information Architecture
UX DESIGN
User Flows
Journey Mapping
Wireframes
UX Writing
Content Hierarchy
Information Architecture
UX DESIGN
User Flows
Journey Mapping
Wireframes
UX Writing
Content Hierarchy
Info Architecture
UX DESIGN
User Flows
Journey Mapping
Wireframes
UX Writing
Content Hierarchy
Information Architecture
UI DESIGN
UI Visual Style
Layout Concepts
Design System & Maintenance
Style Guides
High-fidelity Prototyping
Micro-interaction
UI DESIGN
UI Visual Style
Layout Concepts
Design System & Maintenance
Style Guides
High-fidelity Prototyping
Micro-interaction
UI DESIGN
UI Visual Style
Layout Concepts
Design System & Maintenance
Style Guides
High-fidelity Prototyping
Micro-interaction
UI DESIGN
UI Visual Style
Layout Concepts
Design System & Maintenance
Style Guides
High-fidelity Prototyping
Micro-interaction